Embedded investments… the next era of wealthtech?

A Millennial’s Diary
4 min readApr 16, 2023

Here in the UK, we have a couple of UK-based investing apps that could credibly claim to be on track to reach mass-market scale — but there are still no household wealthtech names.

Despite all the talk about robo-advice, DIY investing, and zero-commission trading, many new market entrants haven’t managed to turn that noise and apparent consumer interest into a sustainable, profitable business model.

At Seccl, we exist to help more people invest — and invest well — by supporting ambitious founders and innovative…

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A Millennial’s Diary

Blog covering all things personal development and careers from a 20-something millennial working in Fintech