We read Simon Sinek’s ‘Start with Why’ and here are the questions Millennials should be asking themselves

A Millennial’s Diary
5 min readMay 28, 2018

Simon Sinek is great. I have admired him and his content for a while as he always appears to be asking the right questions and a visionary on everything to do with organisations — leadership, hierarchy, millennials, the future of work etc. Sinek usually has something insightful to say.

Therefore, I was super excited to read Start with Why which is a book he published in 2009. The book proposes that inspiration is what we buy into — i.e. knowing a person or company’s WHY. He frames this by using a framework he calls the ‘Golden Circle’ which you can see below.

The Golden Circle shows that in order to grab people’s attention and maybe their wallet too, you have to explain your WHY then your HOW and then your WHAT . This is nothing too outstanding and may explain something like the brand loyalty people have for brands like Apple — who may not actually offer the best product on the market, however people associate the brand with a certain aesthetic and feel.

‘Great leaders … are in pursuit of WHY, they hold themselves accountable to HOW they do it, and WHAT they do serves as the tangible proof of what they believe’ — Quote from Start with Why

translation: #leadershipgoals

Overall, I recommend reading the book. It is a relatively easy read, with a common thread across the chapters and is backed up with interesting anecdotes and examples from throughout history and across businesses. It is a great read if you are looking to re-align your purpose and find out what it is you really want from your career and your life more generally. It is really one of those books that hammers a message home and is great for those who feel a bit lost and want a bit of a mindset shift.

For this post, I have collaborated with Kavita from Kavita’s Beauty Book, who is a beauty and lifestyle blogger I went to University with. Check out her post including the questions she was asking herself post reading the book, here.

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A Millennial’s Diary

Blog covering all things personal development and careers from a 20-something millennial working in Fintech